I grew about 6 or 7 chili varieties in 2011 and this is definately my favourite because it is more allround than the hotter ones. The flavour is just a tad more spicy than sweet peppers (paprika), and that's great if you have sensitive dinner company ;)
The plants are very sturdy but the branches will bend under the weight of these huge fruits. Beautiful colors, great taste and large sizes made this my favourite for 2011. Tip: Slice and pickle in sunflower oil and you can eat it a long time.